Are you trying to get more people to review your product on Amazon? If so, you’re not alone – reviews are a key factor in helping a product stand out from the competition. The more reviews you have, the higher your product will appear in the search engine rankings, leading to more sales.
But how do you get people to actually leave reviews? It’s easier than you might think. In this post, we’ll share three simple ways to get more reviews on Amazon. You’ll learn how to increase the number of reviews on your product page while increasing customer engagement. Keep reading to find out how!
Participate in Amazon Vine
With the closure of the Early Reviewer Program in 2021, Amazon Vine is your best bet for generating high-quality customer reviews. With this program, select Vine Voices are invited by Amazon to review your products. To be reviewed by a Vine Voice, you must be an enrolled brand owner with the Brand Registry.
To be in the Brand Registry, your product needs to:
Be available in “new” condition and with more than enough inventory
Be launched before enrolling in the program
Have less than 30 reviews
Have a fully set-up product page complete with an image and description
Not be in an adult content category
Not be in a bundle that requires multiple orders
Amazon Vine is a great way to get more reviews on your products, but with it comes the cost of $200 enrollment fees per parent ASIN, as well as the cost of providing free product samples to reviewers. Although reviewers often test out the product, there is no guarantee they will leave feedback. Consider this risk and cost, when deciding if your budget allows this investment.
Send Review Requests Manually on Amazon
Amazon recognizes that receiving timely feedback from buyers is essential for a successful business. To accomplish this, sellers can send messages to customers any time within 30 days after their order arrives. They can do this by using either Buyer-Seller Messaging or the Request-a-Review button in Seller Central.
With Amazon’s Buyer-Seller Messaging system, you can easily create custom requests to reach out to buyers. As long as you’re sure to consider any translation needs and follow all of the communication guidelines, this is a great option for taking control of your brand image. Just pay attention to the guidelines as some rules are easy to overlook.
With the Request-a-Review button, Amazon will help facilitate sending requests for both seller feedback and product reviews. You won’t be able to personalize anything with this option but there’s also no need to worry about translations or compliance with policy as each message is automatically tailored to your buyer’s language preferences while following all necessary guidelines.
Use a Third-Party Review Software
One of the best ways to get reviews at a large scale is by using third-party automation software. A great example of this is FeedBack Five. It helps increase the number and quality of ratings by sending requests directly from your Amazon Seller Central account at scale. Choose between Amazon’s official Request-A-Review message or create custom messages tailored for each buyer and set up delivery rules that ensure emails hit their inboxes exactly when intended. Plus, it allows you to monitor the success of targeted campaigns with detailed analytics data within one convenient dashboard.
To maintain a successful Amazon store, it’s not only important to get reviews — you also need to understand them. FeedbackFive helps by providing detailed review histories for each item so that trends in customer opinions can be easily identified and you can take appropriate action. Quickly sort through data with helpful filters or set up automatic alerts straight to your inbox whenever new feedback has been made.