Are you looking to set up an Amazon storefront, but not sure where to start? With the right guidance and strategies, you can join the millions of successful Amazon store owners. In this post, we’ll share our best-kept secrets of Amazon storefront success to help you make the most out of your business.
From product research and selection to listing optimization and marketing strategies, we’ll walk you through how to optimize each essential piece of your storefront. We’ll also offer tips to boost your sales and improve your store’s visibility. Get ready to open the door to a world of opportunity with our guide to Amazon store success.
An Amazon storefront is an online shop on Amazon that allows businesses to curate and manage a selection of products. Within the shop, you can create product listings and descriptions; display customer reviews and ratings; and manage payment processing and order fulfilment. It also gives you the opportunity to put your brand identity in front of consumers directly on Amazon.
Benefits of Utilizing an Amazon Storefront:
You may already be thinking of multiple benefits to having an Amazon storefront based on our breakdown above, but in our opinion, there are two major benefits. Allow us to explain ourselves.
Leveraging Amazon’s wide customer reach, businesses gain greater brand awareness by having a storefront on Amazon. Trying to get your website to rank on Google can take a long time if you’re a brand just starting out, but an Amazon storefront will be just a quick click away for anyone looking at one of your products. Your specific target audience also won’t be the only ones who have a chance of seeing your product, as Amazon attracts a wide variety of consumers that may click through to your store. All of your products also have increased visibility – when looking at your storefront, the customer might find other products they want to buy, especially if they have come to love one of your products.
Improved Customer Relations
With an Amazon storefront, you have the opportunity to build much greater trust with your consumers, whether you’re sharing your brand’s values and story or showcasing positive customer reviews in a centralized location. If a consumer clicks on a product but wants to know more about the company behind the product, all they have to do is click on the Amazon store link to learn more. Having a verified platform on a huge retailer like Amazon also signals the legitimacy of the company, building trust in a slightly different way.
Launching Your Amazon Storefront:
Ready to get started with your Amazon storefront? We have a few tips for getting the most out of it.
As always, it’s a good idea to check out what your competition is up to. In some cases, trends are bandwagons meant to be hopped on – they’re trends because they work, and it’s a safe way to connect with your consumers better. However, if you really want to stand out, you might want to spend some time thinking about ways to innovate adjacent to the trend. Sometimes drawing on the same principles in a unique way distinguishes you from the crowd without taking a huge risk. For the less risk-averse individuals, coming up with a completely new strategy can increase your reach rapidly. You may even find that you started the next trend that will sweep through eCommerce marketing.
Setting up an Account
There are a few practical steps you’ll need to take to set up your storefront. First, you’ll need to have a seller account with Amazon, which will require you to give basic business details such as name, address, contact information, etc. You’ll also need to set up a payment method, such as a credit card or PayPal. Setting up the actual store will be a fairly straightforward process, as Amazon provides templates for each page in your store to guide your creation.
Writing Product Descriptions
Product descriptions follow essentially the same rules as other writing: be informative and detailed but keep it concise. Customers want to find the information they’re looking for quickly, but they are also buying your item sight unseen. To drive conversion, your descriptions should focus on the important specs of your product and their benefits without being too technical. Some products, such as tech products, may require you to list technical details to sound authoritative, but we recommend following that up with why these details are beneficial for the consumer. This way, you cater to both the expert and the regular consumer.
Telling your Brand’s Story
As we mentioned earlier on, your Amazon storefront is your chance to tell your brand’s story to the consumers on Amazon. Take advantage of this opportunity via Amazon’s template, which allows you to put photos on your home page and add text to the page. Like they say, “a picture is worth a thousand words.” But we do recommend you use words to tell your story, as well – just keep it concise and engaging so you don’t take up too much of the customer’s time.
No matter how you end up building your page, this is the biggest thing to remember: the more connected the consumer feels to you and your company, the more likely they are to convert.