#TikTokMadeMeBuyIt: The Power Going Viral Has on Product Sales
It’s not just a trend, it’s a phenomenon – the influence of TikTok is everywhere. It’s an addictive platform that has taken over the world, with over one billion users logging in every month. The hashtag #TikTokMadeMeByIt alone has 48.1 billion views! And with that kind of power, TikTok is changing the way we shop (and sell).
Sellers now have a powerful new tool that can be used to almost exponentially increase sales and visibility. In this article, we’ll explore the power of going viral on TikTok and how it can be used to boost your product sales. So if you’re ready to learn how TikTok is shaking up the e-commerce world — and how you can use it to your benefit — keep on reading.
Being featured on TikTok can be incredibly beneficial because it serves as both a form of advertising and entertainment. Users are drawn in by funny videos and challenges, meaning retailers can capture their attention without trying too hard to be noticed. Additionally, product placement doesn’t come off as too intrusive or overbearing since users are already expecting to be able to buy products and services from brands that feature on their feeds.
TikTok Viral Products
Bissel Little Green: TikTok can turn anything into a trend — even cleaning. The hashtag, #cleantok has 71.2 billion views. Sellers have found huge success using this hashtag to get visibility for their products. A great example of this is Bissel’s Little Green Carpet Cleaner which has 112.5 million views on TikTok.
LED Strip Lights: LED strip lights are a huge trend among Gen Z, and it was popularized by TikTok influencers. The hashtag #ledlights features TikTokers showing off the unique ways they use trendy LED strip lights to deck out their bedrooms and gaming setups — and it has an impressive 8.8 billion views!
Levitating Moon Lamp: This levitating moon lamp uses magnets to create the illusion of levitation, and TikTok can’t get enough of it. The hashtag, #moonlamp has 52.2 million views and various versions of this lamp are selling like crazy on Amazon.
How You Can Harness the Power of TikTok
Create an Effective Strategy
When it comes to boosting sales through TikTok, being unique and innovative is key. Don’t settle for the ordinary; think outside of the box so you stand out from others. To make an impact on this platform, companies must engage with their audience in a way that is both entertaining and relevant. Going the extra mile by using influencers or creating custom content specifically for your target audience can make all the difference in the success of your marketing campaigns.
Successful TikTok Content: Marketing on TikTok requires more than just straightforward ads. Instead, brands must create humorous and shareable content that hooks viewers and encourages them to engage with their products or services. This means taking a more creative approach to branding and avoiding too many overtly promotional messages. By developing original and entertaining content, businesses can effectively leverage the power of TikTok to connect with their target audiences and drive meaningful results.
Influencers: When it comes to marketing on TikTok, influencers are game changers. With their massive followings and loyal fan base, they can easily sway consumer behavior and get them interested in trying out your products or services. By working together, you can create fun and interactive challenges that showcase your brand in a unique and creative way, driving user engagement and boosting your sales.
Post Multiple Times a Day: With the option of posting multiple times a day, your content has more chances to stand out and make an impact. Experts suggest a minimum of 1-3 posts daily to increase your visibility and get the chance to go viral.
Viral TikTok Sounds: One key element to success on TikTok is using TikTok sounds. By selecting music or custom sounds from TikTok’s extensive Sound Library, your video has the potential to skyrocket to viral status. Studies show that incorporating popular sounds into your content can exponentially increase your views and engagement.
User-Generated Content: The majority of products that go viral on TikTok do so because of user-generated content. This is a great marketing opportunity because it’s extremely cost-effective compared to more traditional forms of advertising. Encourage users to feature your product by starting or participating in TikTok challenges.
TikTok Paid Ads: Much like Facebook, TikTok also offers sellers a platform for paid advertising. You can choose who you want to target based on demographic features like age, location, gender, and interests. Depending on your budget and your target audience, this could be a good option for you. There are two types of paid ads on TikTok:
Self-Service: This includes in-feed video ads that will show up on users’ For You Page. They look very similar to normal TikToks and don’t stand out obviously as being an ad. You can run these yourself as long as you have a TikTok business account.
Managed Ads: This includes branded hashtag challenges, branded TikTok filters, and other similar types of campaigns. To run these ads, you’ll need to speak with one of TikTok’s ad managers.
Start Selling on TikTok Today
Don’t miss out on the TikTok selling craze. It’s never too late to join the bandwagon and take advantage of the huge potential of this popular social platform. With social commerce on the rise and exciting new features like TikTok Now, there’s enormous scope for brands like yours to succeed.