Context
- Extremely niche luxury skin care/cosmetics product
- Low price point
- High Conversion rate from our landing pages
- Higher spend from the revenue driven drove even more sales
And the results…
Case Study (Luxury Skin Care Product)
Revenue (GMV)
$77,621.44
Brand Bonus
$7,762.14
Spent
$27,357.69
Clicks
26276
ACOS
35.25%
ROAS
283.73%

Lifetime ACOS - 35.25%
Lifetime ROAS - 283.73%
Gradual ramp period helps us to index on the top performing keywords
Once we are confident in the ACOS, then we ramp spend for more revenue