Context
- Home appliance – Air purifier
- High price point
- High Conversion rate from our landing pages
- Higher spend from the revenue driven drove even more sales
And the results…
Case Study (Home/Lifestyle Product)
Revenue (GMV)
$9,724.45
Brand Bonus
$972.45
Spent
$1,669.09
Clicks
1473
ACOS
17.16%
ROAS
582.62%

Lifetime ACOS - 17.16%
Lifetime ROAS - 582.62%
Higher bids drove even more sales over Black Friday / Cyber Monday
Higher price points allow for a fewer amount of conversions to break a favorable ACOS