Context
- Client has a massive budget in Sponsored Products ads on Amazon
- Utilizing Attribution to drive new customers to their product creating
loyal repeatable purchase customers - Organic lift for Client increased as a result of MaverickX test
- Client understood an increased ACOS compared to Sponsored Products was expected
- Regardless, ramp up period was focused on reaching an acceptable
spot for client via keyword channel optimization
And the results…
Case Study - Art Supplies
Revenue (GMV)
$7,100.95
Brand Bonus
$710.10
Spent
$4,765.06
Clicks
5282
ACOS
67.10%
ROAS
149.02%

Lifetime ACOS 67%
Lifetime ROAS 149%
New customer reach establishing Organic Ranking and New Customers
Despite ACOS expected to be higher than SP, drove down ACOS in the next month
Case Study - Art Supplies (Additional 30 Days)
Revenue (GMV)
$6,698.31
Brand Bonus
$669.83
Spent
$3,323.86
Clicks
3540
ACOS
49.62
ROAS
201.52%

Lifetime ACOS <50%
Lifetime ROAS >200%
Additional keyword testing drove ACOS down to a comfortable level
Organic Lift drove down Total ACOS