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Case Study (Art Supplies)

Context

  • Client has a massive budget in Sponsored Products ads on Amazon
  • Utilizing Attribution to drive new customers to their product creating
    loyal repeatable purchase customers
  • Organic lift for Client increased as a result of MaverickX test
  • Client understood an increased ACOS compared to Sponsored Products was expected
  • Regardless, ramp up period was focused on reaching an acceptable
    spot for client via keyword channel optimization

And the results…

Case Study - Art Supplies

Revenue (GMV)
$7,100.95
Brand Bonus
$710.10
Spent
$4,765.06
Clicks
5282
ACOS
67.10%
ROAS
149.02%

Lifetime ACOS 67%

Lifetime ROAS 149%

New customer reach establishing Organic Ranking and New Customers

Despite ACOS expected to be higher than SP, drove down ACOS in the next month

Case Study - Art Supplies (Additional 30 Days)

Revenue (GMV)
$6,698.31
Brand Bonus
$669.83
Spent
$3,323.86
Clicks
3540
ACOS
49.62
ROAS
201.52%

Lifetime ACOS <50%

Lifetime ROAS >200%

Additional keyword testing drove ACOS down to a comfortable level

Organic Lift drove down Total ACOS

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