Context
ROAS is not the whole story. Just the hook. To truly understand the impact, we built a program for this air purifier brand that looked at bid competition and product price points. Once we honed in on off-Amazon traffic sources, to beat competition on sponsored ad’s bid, we were able to unlock net new traffic that converts higher than Amazon sponsored ad’s traffic.
- Air filtration and Wellness products in homewares categories
- Drastically increased conversion rate & GMV
- Leveraged a custom blend of Ads and editorial placements
- Brand bonus nets out to cover MaverickX platform costs!
- Positive organic rank change with profitable spend adjusted for current trends
And the results…
Ads + Affiliates = 332% ROAS

6-Figure brand bonus leveraging Amazon Attribution
28.57% conversion rates from MaverickX attribution funnels
Over 1M GMV in 30-days

Over a 30-day period, 200,000 new sessions across the MaverickX ecosystem (Ads + Publishers).
This execution was timed with seasonal traffic trends. We got this brand placed ahead of allergy season, and there positioning was secured when untimely wildfires also drove increased consumer interest. This enabled this brand to serve a greater share of new customers.