Deciding When and How to Sell your eCommerce Business?
At MaverickX we strive to prepare our clients to unlock growth. As we work with brands to scale and diversify marketing, part of this process is understanding broader business goals, often times this leads to questions about how to maximize the value of their business! Luckily, we have a great partner in eGateway Capital, who has deep expertise on mergers and acquisitions. This video series focusses around M&A misnomers and best practices.
eGateway’s specialty is in digital and eCommerce businesses, where a majority of you reading this will find themselves as well. We wanted to collect their professional knowledge on market trends and foundations they look for that maximize the value of eCommerce brands. Since MaverickX works with thousands of brands in the Amazon and DTC space, we find this topic of setting a clean foundation and finding constant improvements incredibly beneficial!
Our recent webinar covered several topics ranging from the factors that encourage a healthy foundation for businesses looking to sell to common pitfalls that scuttle those same transactions. The ultimate goal of the M&A process is to position a brand just right so that when the opportunity to sell arises, there won’t be any skeletons in the closet.
M&A advisors are constantly searching for ways to create specific advantages that lead to higher valuations for brands and cement a proper foundation. Selling or acquiring a brand can be a rollercoaster of emotions as it is, and that’s without the potential issues along the way, so meeting with an advisor even as soon as you start your brand can mean loads of opportunities for you and your brand in the future.
Get a recording of the full conversation and the transcripts below!
Mark Sancrant and Ben Faw use real-world examples and anecdotes to build an understanding of how business owners in the eCommerce space can put their expert advice into action. Whether you are planning your exit, or trying to build a profitable brand, it’s important to take M&A into consideration.
To the right is a sneak peek of the conversation!
Interested in learning more? We got you covered! Opt-in here for the webinar link and the transcript: