Optimizing ACOS for scale
Over a 60-day period, we worked to test off-channel ad traffic. The target was acquiring new sales at a highly efficient ACOS.
Content tuned for Efficiency
Driving a highly efficient ACOS, while also driving new to brand sales was an exciting challenge.
Confirming market trends
Working with clients on testing methodology, and easing into a profitable result is something we pride ourselves on. When we began working with a challenge consumer electronics brand, the task at hand was unlocking off channel traffic at a similar ACOS as there sponsored ads stack on Amazon. Challenge accepted.
We have achieved a profitable ACOS that is hitting target ACOS goals when compared to there sponsored ads stack.
A healthy, and growing ROAS is confirming our testing hypothesis
Consistent new traffic results, 1,591 sessions, resulted in a healthy GMV.
Ready to scale
Each brand and product requires a different mix of tactics. It is exciting to see data confirm our strategies!