Helping a Challenger Brand in Consumer Electronics

Brand Story

Optimizing ACOS for scale

Over a 60-day period, we worked to test off-channel ad traffic. The target was acquiring new sales at a highly efficient ACOS.

Content tuned for Efficiency

Driving a highly efficient ACOS, while also driving new to brand sales was an exciting challenge.

Confirming market trends

Working with clients on testing methodology, and easing into a profitable result is something we pride ourselves on. When we began working with a challenge consumer electronics brand, the task at hand was unlocking off channel traffic at a similar ACOS as there sponsored ads stack on Amazon. Challenge accepted.

20% ACOS

We have achieved a profitable ACOS that is hitting target ACOS goals when compared to there sponsored ads stack.

391% ROAS

A healthy, and growing ROAS is confirming our testing hypothesis

$12,404 GMV

Consistent new traffic results, 1,591 sessions, resulted in a healthy GMV.

Ready to scale

Each brand and product requires a different mix of tactics. It is exciting to see data confirm our strategies!

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