Maverick+ Drives 90% Growth in New to Brand Sales
Air Purification products leverage Maverick+ affiliate tools to gain NEW TO BRAND SALES.
The Maverick platform doesn’t just help with direct ads to sales and Amazon ranking, but also capture NET-NEW shoppers. Our newest tool Maverick+ leverages affiliate and publisher content to break into new off-channel audience groups. This enables your brand to out-compete brands that are native Amazon only marketing.
Maverick+ Wins for Air Purifier Brand
90% growth with new to brand sales, and over $1.6M in attributed new to brand sales over 60days!
How does Maverick+ work? In the general sense, the network utilizes Amazon Attribution tags for data tracking, with attribution reports that showcase 14 day New to Brand metrics. New to Brand metrics determine whether an ad-attributed purchase was made by an existing customer or one buying a brand’s product on Amazon for the first time over the prior year. The New to Brand report also showcases direct product sales as well as New to Brand Halo sales.
Promoted Product Sales
We saw a total of $1,881,437.05 in promoted product sales.
Promoted Product NBT Sales (New to Brand)
With Maverick+ we were able to figure out the amount of those sales that were NTB (New to Brand). This came out to be $1,696,877.05, which is 90.19% of the total sales!
Brand Halo Product Sales
We saw a total of $204,650.06 in brand halo product sales.
Brand Halo NTB Product Sales (New to Brand)
With Maverick+ we were able to figure out the amount of those sales that were NTB (New to Brand). This came out to be $150,331.69, which is 73.45% of the total sales!
The answer is simple: Maverick+ is the secret weapon you didn’t know you needed. As you can see, a vast majority of sales come from new to brand consumers. Maverick+ helps track these numbers, and distributes content that successfully targets mid to upper funnel consumers researching the product category. Along with this, there is a significant long term value for brand/product that captures recurring business (monthly subscription, consumables, etc.)