5 Smart Ways Amazon Sellers Can Use Chat GPT to Increase Profits
With ChatGPT gaining more attention, Amazon sellers are curious: is it all hype, or can AI-powered tools actually offer real eCommerce solutions? After extensive research and experimentation, we’ve narrowed down 5 ways sellers can use ChatGPT to streamline their processes and increase profits. We’ve also learned from experience the limitations and flaws of ChatGPT so we can offer helpful tips and workarounds to save you time and money. Keep reading for everything you need to know to successfully add ChatGPT into your workflow.
Created by OpenAI, Chat GPT is a natural language processing tool that allows you to access information and generate content through human-like conversations. OpenAI launched ChatGPT in November of 2022 and has been gathering feedback and rolling out updates ever since. The free version of ChatGPT is currently using the GPT3.5 model, while a paid subscription gets you access to the GPT4-powered model.
5 Ways You Can Use ChatGPT as an Amazon Seller
1. Creating Amazon Product Titles
Sellers can easily create multiple Amazon product titles using ChatGPT. Because the bot can generate many outputs very quickly, it’s a great tool for generating multiple titles to use for A/B testing.
Make sure your prompt is very specific and includes the following details:
Instructions to write at least 10 variations of the title
If you don’t get what you’re looking for, tweak the prompt and try again.
2. Writing Amazon Product Descriptions
Writing product descriptions for Amazon listings can be tedious and time-consuming. Passing off this job to ChatGPT will save a lot of time and money.
When writing a prompt, make sure to include the following details:
Keywords to include
Product features and benefits
Product details (materials, size, etc.)
Request to format it as a description with 5 bullet points
Again, if you don’t get the output you’re looking for, adjust your prompt and try again. Remember — the more specific you are, the better your output will be.
Note: While ChatGPT is fast, it isn’t always accurate and it only knows the information and context you provide it. That means there could be inaccuracies in the generated product description. Make sure you review the content before publishing to make sure everything you’re publishing accurately reflects your product and brand.
3. Creating Content to Drive External Traffic
Shoppers who arrive at your Amazon listing from outside sources like Google and social media are called external traffic. This external traffic helps generate sales, raise your product’s rank on Amazon, and ultimately enhance your listing’s performance compared to your competitors.
However, creating content for these outside sources can be costly and time-consuming. Fortunately, you can use ChatGPT to speed up the process. Try using it to generate the following types of content:
Social media posts
Google Paid Ads
Again, be as specific as possible and keep tweaking your prompt until you get the desired outcome.
4. Contact Influencers for Paid Promotion
ChatGPT has the capability to go beyond the typical question-and-answer and chatbot functions and actually find influencers and creators on a variety of social media platforms. Enter in a particular requirement and specialty, and the bot will provide a list of influencers who may be interested in promoting your brand.
An example of this type of prompt would be:
“Find 10 micro-influencers on Instagram in the beauty niche that have between 10,000 and 50,000 followers.”
ChatGPT will then give you a list of influencers and their contact information so you can reach out to them. This is a really easy way to narrow down the pool of potential promotors and find one within your product’s niche without wasting time scrolling through Instagram.
5. Analyze the Competition
Last but certainly not least: Amazon sellers can use ChatGPT to perform a SWOT competitor analysis. This analysis evaluates the Strengths, Weaknesses, Opportunities, and Threats (SWOT) associated with the product, and helps to inform product positioning and competitive differentiation.
All you need to do is give ChatGPT a link to an Amazon listing and ask it to perform a SWOT analysis, It will then give you the strengths, weaknesses, opportunities, and threats associated with this product.
Amazon sellers should pay close attention to the weaknesses and threats sections of the SWOT analysis. It’s important to consider the following questions:
How can I use the competition’s weaknesses to highlight my product’s strengths?
How can I use these threats to win over shoppers who may be considering my competitor’s products?
By taking a look at the flaws and risks associated with a competitor’s products, you can find opportunities for your own product to shine, For example, advertising a product at a more competitive price, with more resilient materials, or simpler ease of use.